Mobile phones controlled by hand movements
Another interesting piece of future cell phone technology pushes further the concept of touch screens. Thus, the user should be able to control his mobile device by simple hand movements or by complex vocal commands. Moreover, the future cell phone technology could make use of our entire bodies, in a way similar to what Microsoft Kinect does.
Leap Motion has already developed a technology that recognizes certain finger movements in order to zoom into images, start or shut down the device or even draw. The technology can be easily integrated in smartphones and tablets.
Another interesting piece of future cell phone technology pushes further the concept of touch screens. Thus, the user should be able to control his mobile device by simple hand movements or by complex vocal commands. Moreover, the future cell phone technology could make use of our entire bodies, in a way similar to what Microsoft Kinect does.
Leap Motion has already developed a technology that recognizes certain finger movements in order to zoom into images, start or shut down the device or even draw. The technology can be easily integrated in smartphones and tablets.
The Smartphones: social objects of the future
Future smartphones will be able to recognize other objects around them. As analyst Mark Rolston from Frog Design has already shown us, if you forgot your phone in the car, you could get a call or an email from it to let you know where it is. This is an interesting piece of future cell phone technology, no doubt about it.
Future smartphones will be able to recognize other objects around them. As analyst Mark Rolston from Frog Design has already shown us, if you forgot your phone in the car, you could get a call or an email from it to let you know where it is. This is an interesting piece of future cell phone technology, no doubt about it.
How to take the technology with you everywhere you go
Smartphones are already a part of our daily lives, but the technology conquers new frontiers. Google has already announced its smart glasses and IT giants like Apple, Microsoft and Samsung are trying to develop a modern watch that could function as a mini-smartphone too. Maybe all these things seem futuristic now, but 20 years ago nobody would have thought that we could listen to music, surf the Internet, play games and talk with our friends by using only a single device.
Smartphones are already a part of our daily lives, but the technology conquers new frontiers. Google has already announced its smart glasses and IT giants like Apple, Microsoft and Samsung are trying to develop a modern watch that could function as a mini-smartphone too. Maybe all these things seem futuristic now, but 20 years ago nobody would have thought that we could listen to music, surf the Internet, play games and talk with our friends by using only a single device.
Want your business to have the best in exposure and accessibility? Want to conveniently connect with your clients and customers? Here are the Mobile Marketing techniques you need…
As the name implies, mobile marketing utilizes a mobile device to deliver targeted marketing to potential customers. The marketing material is often via a SMS text message to their cell phone and provides information specific for their location and interests. In 2014 the total number of mobile phone users will reach of 1.75 billion! Just imagine being able to tap into that market. With smart mobile marketing, a customer can access your small, local business from anywhere in the world 24/7.
Mobile marketing can include:
• Coupons
• Text messages
• App-based marketing
• Push notifications
• In-game marketing
• QR codes
• Mobile Optimized Websites
• Coupons
• Text messages
• App-based marketing
• Push notifications
• In-game marketing
• QR codes
• Mobile Optimized Websites
To really take advantage of these services a small business needs to have a mobile optimized website along with a SMS Text Marketing system for maximum affect.
You may be asking, “I already have a regular website, do I need one that is mobile optimized?” The answer is yes. You remember those 1.75 billion mobile phone users? If your website content isn’t mobile optimized then navigating it is harder, if not impossible, for them. And VERY slow. Mobile surfers are more likely to have a specific goal in mind. But all the scrolling, enlarging, and clicking needed to view the site could frustrate potential customers and cause them to go elsewhere. That’s lost sales now and the loss of possible future repeat business.
So, what makes a website mobile optimized? It’s really just a streamlined version your regular website to fit the screen size and display capabilities of mobile phones. Special programming is required. A mobile optimized website needs to have its most important information easily and pleasantly viewable when you first go to it. There should be no need for scrolling, either vertically or horizontally, and no need to enlarge the image. And it will be instantly faster as a result.
You know how people will open a text message anytime, anywhere, even if it’s rude or inappropriate? In fact, 98% of texts are opened within 15 minutes. You can turn that to your advantage. It doesn’t have to be a lot of texts or a large message. One message a week with a coupon or to promote sales can make a huge difference. And best of all, they don’t have to cut out coupons or remember to bring them. They can just show the coupon on their phone at checkout. Very cool. Studies show that about 80% of mobile phone users have it on them 22 hours a day.
In today’s competitive business environment can you afford not to use mobile marketing?
John A. Russell
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