The Mobile Revolution Is Here! Are You Connected to your customers?

I honestly don't understand how companies today can not see the change coming there way,. Well India certainly does and they wont be left behind in time. They look to be front runners in this  new wave of mobile users and innovators on this new mobile platform.

Can India lead the mobile-Internet revolution?

The country could become the world’s first truly mobile digital society. But grasping the opportunity requires unprecedented cooperation between the private and public sectors.

The Indian digital consumer

India’s base of 81 million Internet users is the world’s fourth largest.¹ Yet this figure is a function of sheer population, not deep adoption: just 20 percent of India’s urban citizens are connected to the Internet, compared with 60 percent in China. And while China has 233 million mobile-Internet users, or 18 percent of its total population, India has just 17 million, or less than 1 percent.

Even though typical Indian consumers have no Internet access, they have a remarkable appetite for digital content. In fact, they consume an average of 4.5 hours of it daily across offline channels such as television, DVDs, and CDs. And while they use mobile phones predominantly for voice services, a whole segment of business has grown around retailers essentially operating as physical iTunes stores, charging fees to load music and other content onto mobile devices. The net result is that while India is a relatively poor country, more than 70 percent of its urban consumers already spend about $1 a month on content and services through offline, unorganized retail channels—a market estimated to be worth more than $4 billion annually.

The mobile Internet could deliver the personalized entertainment that Indian consumers crave. If India’s latent demand is unleashed, McKinsey research forecasts that the total number of Internet users will increase more than fivefold, to 450 million, by 2015 (exhibit). Total digital-content consumption will double, to as much as $9.5 billion. Including access charges, revenues from total digital consumption could rise fourfold, to $20 billion—twice the expected growth rate of China.

This New technology major fortune 500 companies are using to reach thousands daily with the touch of a button. It makes so much sense to me since mostly all people carry their phone everywhere they go which means mobile marketing well expand.